Pure Wisdom Consultancy Ltd
Director @ Pure Wisdom | Recovering Six-Figure Sales Margin Leaks for B2B & Mid-Market Firms | The iCOV™ Framework.
Behavioural Performance Architect for the Cambridge technical sector. I help MDs identify the "invisible" margin leaks where sales revenue is evaporating using a clinical iCOV™ instrument. Former Coca-Cola and BT leader bringing corporate-grade commercial discipline to local SMEs.
As a Cambridgeshire-based specialist with over 22 years of leadership experience at industry giants like BT and Coca-Cola, I founded Pure Wisdom Consultancy to solve a specific problem for Cambridge/local MDs: the gap between "Potential" and "Performance."
I don't offer generic sales training. Instead, I provide a clinical iCOV™ audit—a diagnostic process that mathematically identifies the behavioural "leaks" that cause missed targets and margin erosion. Whether you are scaling a fibre-tech firm on Station Road or an engineering SME in Waterbeach, I help you diagnose the human root cause of commercial underperformance.
Specialisms:
- Margin Protection: Identifying where revenue is lost.
- Behavioural Diagnostics: Moving beyond spreadsheets to fix human discipline.
- SME Scale-up: Translating corporate-grade "BT rigor" for local business growth.